![](https://cdn.myportfolio.com/ea039131-ca89-424d-a149-31ffa29fadd9/484625fe-53a8-4100-bef0-c299484003d1_rw_3840.jpg?h=394abe9ba608364d086a19d2dc4b8bb7)
Objective: Develop a brand system that encapsulates the entire experience of both Ferris DSGN Events, The Critique and Ferris DSGN Week.
Tools: Figma, Illustrator, Photoshop
Brand System
![](https://cdn.myportfolio.com/ea039131-ca89-424d-a149-31ffa29fadd9/c62c6ac6-aae3-469a-8b66-ab0d04268370_rw_3840.png?h=d4e1e70e172715400f0ae9f04aa141b4)
The Critique Touchpoints
![](https://cdn.myportfolio.com/ea039131-ca89-424d-a149-31ffa29fadd9/ebc4b98d-5477-4421-92f1-437e4ce7f7c3_rw_3840.png?h=d3afe8d8f4aa1f82dcad37d323face9f)
The Critique Event
![](https://cdn.myportfolio.com/ea039131-ca89-424d-a149-31ffa29fadd9/c3daf147-8730-4035-b96f-97817f7b8718_rw_3840.png?h=919ba2f12bd58f5fcb741819210ae5d7)
![](https://cdn.myportfolio.com/ea039131-ca89-424d-a149-31ffa29fadd9/a9100056-add6-4fd6-9723-df7b0c9172bd_rw_3840.jpg?h=639b538d95cacc23c850f51dd7a89979)
Ferris DSGN Week Mapping
![](https://cdn.myportfolio.com/ea039131-ca89-424d-a149-31ffa29fadd9/4cf8f2e6-b271-4ad8-93e3-e7afc08acb36_rw_3840.png?h=d3b3c4a50e6729a3ea0c9c60b06f12d8)
Entice
![](https://cdn.myportfolio.com/ea039131-ca89-424d-a149-31ffa29fadd9/2b33fb11-480e-417e-a261-2e6b13d06b02_rw_3840.png?h=8268e5262087f595c6fb8ca821312813)
![](https://cdn.myportfolio.com/ea039131-ca89-424d-a149-31ffa29fadd9/d4a74dc3-4318-4de7-98dd-1bfe8edff655_rw_3840.png?h=6934980fc7cdd2941279a8708bad295d)
Entry
![](https://cdn.myportfolio.com/ea039131-ca89-424d-a149-31ffa29fadd9/949b22b5-7690-4476-bd87-015a13102d53_rw_3840.png?h=4e943b7c1ba05b4debdc4d3710d2918d)
Engage
![](https://cdn.myportfolio.com/ea039131-ca89-424d-a149-31ffa29fadd9/d8f513cf-6283-4eb8-aa17-fe9f63699b8b_rw_3840.png?h=7a6e6358051abb337c21d9bd47181ce0)