OBJECTIVE: Create a brand for the 2024 Static Design and AI Conference and develop touch-points.
TOOLS: Figma, Illustrator, Photoshop
Identifying the Issue
According to the University of Maryland, designers feel threatened in their jobs by the increase in AI technology. Static wants to educate designers and excite them about emerging AI technology. The conference wants to emphasize how AI is a useful tool that can be beneficial to the design process.
Putting together the Five E's method helped me to understand where and how to engage users.
I tested my prototypes on a designer to understand any complications and how I could solve those issues.
Establishing a Brand
Signage
Social Media
Application
Takeaways
